Marketing and SEO

Marketing and Search Engine Optimization go hand in hand. It's also about blogging, social media and building your audience online.

Thinking HTTPS? Things you should know before making a change


Google is always announcing new things and this week was no exception when they announced that HTTPS encrypted sites would be given a slight preference over non HTTP sites in the rankings. Here’s the official word from Google Webmaster Central. Here’s what they said: For now it’s only a very lightweight signal — affecting fewer […]

A List of Favorite Plugins


Here is a list of must have plugins. Every site will have different needs for functionality, this list will get you started. Yes, there may be free plugins that do some of the same things, these are the ones I use on my own sites and client’s sites – they are dependable and the time […]

Setting Up WordPress 5 Things to do Right Away


Installing WordPress is step one, and we’re not going to cover that here. Your hosting control panel usually offers a way of installing WordPress with one click. You can also go the manual route and there’s a tutorial here: Once you’ve installed WordPress there are still quite a few things to do before you’re  […]

Your Website Isn’t Created in a Vaccuum


This is something I’ve come across a time or two (or three) in my time in this business. And every time I encounter it – it makes me want to scream. I filed this under Marketing & SEO because, guess what? You can’t Market or SEO without content – it’s all related… Before I tell […]

Tools to Test Your Page Speed (Site Speed) Online


Here are several online services that will help you test your site speed. Want to know how fast your page loads, they’ll tell you that and a lot more. These services all offer a free version, some offer paid options for monitoring and ongoing reporting. Pingdom Pingdom has a really clean, easy to use interface. […]

The Importance of Page Load Times / Site Speed


Site speed (also called page load speed) is a measure of how quickly your site’s page or a URL on your site loads in a visitors browser.  Each URL generates a number of requests to your web server, asking for the files, media and information that make up that particular page. There’s a lot that […]